On November 4, the 2015 China Outstanding Quality model（Individual Prize of China Quality Award）was unveiled. Mr. Xu Heyi, chairman of BAIC Group (BAIC), won this award. This is a grand quality award won by Mr. Xu Heyi and BAIC after the 1st Quality Management Award of the Beijing Municipal People’s Government”.

In 2015, BAIC made striking achievements in quality: it enhanced the strategy of quality-based operation, to lay the groundwork for the sustainable development of strategic transformation; actively established the quality management ecology system and implemented the concept of “quality-oriented BAIC”, earning praise from the industry; and created the “soul” of BAIC by quality, to improve quality benefit and business efficiency, and open up a unique “way of quality”.

Building China’s global competitiveness by quality

Facing the macro economy and the “new normal” of China’s auto industry, global auto giants are competing in quality and service to secure their sales advantage. How will Chinese independent brands cope with the competition? Mr. Xu Heyi gave a simple reply: implementing the quality strategy, starting from quality control and enhancing competitiveness.

Actually, BAIC came up with the strategic goal of “transforming from a traditional manufacturer into a service & innovation-oriented manufacturer” in 2014. Manufacturing upgrading is the core foundation for the transformation into a service & innovation-oriented manufacturer, and quality is the lifeline for manufacturing upgrading. “Quality management improvement is not only BAIC’s urgent demand, but also the important foundation for BAIC to accomplish sustainable development through strategic transformation”, Xu said.

In 2015, under Chairman Xu’s leadership, “BAIC people” upheld the firm belief of cultural guidance, system guarantee, creating the “soul” of BAIC by quality, and sparing no efforts in the transformation, upgrading and sustainable development of BAIC and the prosperity of China’s automobile manufacturing.

Exploring the quality management ecosystem and the way of prosperity

Since the beginning of this year, BAIC has kept advancing and perfecting the model of excellent performance management, created the cultural atmosphere of “quality-oriented BAIC” and “quality first”, and established a distinctive “group-based” quality management ecosystem.

The goal and vision are being achieved gradually. By developing in coordination with subsidiaries, and implementing the customer-centered quality management method of “three wholes and one fast” (whole staff, whole value chain, whole life cycle, fast response mechanism), BAIC has established an ecological management system centering on group-based strategies, and created a business ecosystem with controllable quality and virtuous cycle.

Actually, with the implementation and advancement of the model of excellent performance management, BAIC has explored 10 management highlights: R & D innovation, brand management, strategic management, performance management, social responsibility, new energy, customer relations, corporate culture, HR management and financial management, which cover BAIC’s whole value chain and whole lifecycle management, and prove the sustainability of the business ecological management system focusing on group-based strategies.

In 2015 which is drawing to an end, BAIC injected strong positive energy into the Chinese and international auto markets. This July BAIC was ranked 207th among Fortune Global 500 with operating revenues of 50.566 billion US dollars, moving up 41 places from last year, fastest among Chinese automakers; its subsidiary BAIC BJEV achieved cumulative sales of over 10,000 units in the first three quarters of this year, ranking first in China and fourth in the world. The quality index and customer satisfaction index of BAIC’s own-brand new vehicles exceeded the average level of the industry, BAIC’s own-brand car sales grew by over 40 percent annually and the market share grew rapidly…

BAIC has always taken quality as soul. The award is high recognition of the concept. BAIC firmly believed that establishing a quality management ecosystem, strengthening the quality management of the whole value chain and enhancing the core competitiveness will lay a solid foundation for the prosperity of China’s auto industry,” said an expert, “BAIC’s way of quality has profound demonstrative effects on Chinese automakers. Amid the ups and downs of the global economy today, BAIC, which takes quality as soul, will enhance its international status and boost the market confidence of Chinese automakers.